Under the domestic market is becoming saturated, Chinese construction machinery enterprises in recent years has been trying to develop is considered a “Blue Ocean” in emerging markets such as Russia, Brazil and Africa.
In this year’s trade, many engineering machinery enterprises to emerging markets abroad approached, but some engineering machinery exhibitors admitted that China’s construction machinery industry is emerging polarization: First, the traditional low-tech product exports decline, high-tech special equipment growth; Second, parts exports decline, a slight increase in overall exports.
In recent years, the construction of infrastructure projects has slowed, the domestic construction machinery market is becoming saturated. In contrast, infrastructure in emerging market countries has been conducted in full swing, they demand for construction machinery products is growing wider, and the Chinese engineering machinery products with excellent value for money has become one of the best choices.
Think globally, Russia, Brazil, India, Vietnam, Thailand and some African countries and other emerging markets are increasingly becoming China’s construction machinery export of “blue ocean” market.
On the 114th Canton Fair, the engineering machinery exhibition even more busy, hundreds of different functions of the machine on-site work to buyers demonstrate their excellent performance, consultants from different countries and regions flocked to the staff buyers have the patience to explain the different languages.
“Emerging markets for us in terms of the construction machinery industry is under a new growth point.” Import and Export Chamber of Commerce and Deputy Secretary General Engineering Branch of China Agricultural Machinery and electronic products Jiyao Jun told reporters that in the past 20 years, China’s construction machinery industry has been showing good momentum, maintaining an average annual growth rate of 30%. The past two years, due to the decline in international demand, leading to rising inventories, the growth rate of the whole construction machinery industry declined slightly.
According to customs statistics, in 2012 China’s total exports of $ 18.224 billion of construction machinery, an increase of 14.48%. Among them, more than 200 million U.S. dollars have 24 kinds of goods, total exports reached $ 15.683 billion, 86.11% of the total exports. 24 projects, in addition to a host component projects and five projects appear decline in exports, the other showed different degrees of increase. We can say that in 2012 weakened demand in the international market situation, the Chinese construction machinery exports to produce a satisfactory answer.
China’s machinery enterprises to explore both an opportunity and a challenge for emerging markets . Bear Kenji manager Forging Equipment Import Export Co., Hubei Tri-ring the Fair ten years, the company pioneering the way for the international market is the world’s major distributors to join , most franchisees from Europe and South America . For emerging market development, the company has obtained good results .
Notably , there have been two ” split” the structure of construction machinery exports in the first half of this year : First, the traditional low -tech product exports decline, the rapid growth of high-tech special equipment ; Second, the decline in exports parts , machine exports increased slightly . We can say that these two ” split” reflects the domestic construction machinery market problems that all companies interested in higher prices , seemingly lucrative machine production , or assembly, while ignoring the wide variety of parts , especially R & D and production of core components , which will lead to Chinese construction machinery exports for a long period of time remains low export situation.
Therefore , Ji Yaojun remind the Chinese enterprises, ” China’s construction machinery industry, the most important thing is real good foundation work to improve the stability of product quality based, enterprise is to do your own branding. Additionally, enterprises to more sought cooperation to improve the soft power of China’s construction machinery industry , to enhance confidence in the world of China’s machinery industry . ”
According to McKinsey & Company predicts that by 2030, global investment in infrastructure will reach $ 57 trillion. Emerging economies continue to be launched housing construction, highways, power plants and other infrastructure projects for the Chinese construction machinery exports provided the impetus. Ten years of the Fair Zhejiang Taizhou Mega Machinery Co. had discovered the huge potential of emerging markets, the company has said, “Today has been cooperative enterprise merchants around the world, some of which are abroad in emerging countries, although the share of the proportion of small, but huge potential in emerging markets can not be ignored. “Meanwhile, he said, the Canton Fair for their business more as a product display platform, customers generally do not place orders on the spot, more through this platform with the intention of attracting customers to the factory site visits, according to customer requirements to meet market demand.
